Saturday, June 13, 2009

EXCLUSIVE: GM Unveils More Aggressive Post-Bailout Commercial

General Motors' most recent television ad, called "re: invention," was criticized by some for taking a timid and defensive approach to luring new customers. In the ad, a narrator states "Let's be completely honest ... General Motors needs to start over to get stronger" and refers to the company's bankruptcy proceedings. It does not, however, refer to the $50 billion in taxpayer money that was used to bail out the company to date.

In response, media insiders say GM is on the verge of releasing a new version of the ad which company officials say "is equally honest," but takes "a more direct, bottom-line approach" to convincing consumers they should buy a GM car.

This publication obtained an advance copy of the new ad, and readers can view it below.

video

Associated articles: New York Times; http://www.washingtonpost.com/wp-dyn/content/article/2009/06/11/AR2009061104213.html