
"We're just picking up on points made by Friedrich von Hayek," said a Chamber spokesperson, referring to the author of the 1944 classic "The Road to Serfdom," and winner of the Nobel Prize in Economics. Hayek famously pointed out that when government centrally enforces economic plans, individuals lose their capacity to deal with others on a mutually voluntary and beneficial basis that tends to satisfy everyone's unique preferences. And when government inevitably fails in fully achieving its stated goals, it demands more power, not less.
The education campaign includes medieval tapestries of serfs following the orders of their lords and reminds people that "Serfdom sucks."
Associated article: http://washingtontimes.com/news/2009/oct/15/100-million-campaign-promotes-capitalism/