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"The President has a knack for supporting policies that drive people away in droves," said one anti-smoking advocate. "We think it would be wonderful if he turned that talent to smoking."
Obama, himself a smoker, was urged to embrace smoking more publicly in the hopes of "negating the allure of the noxious habit."
Sample ads for the new campaign feature a smoking "Joe Bama" character -- modeled on the infamous "Joe Camel" cigarette advertisements -- and a warning label stating "Use of President Obama to Promote Your Product May Prove Hazardous to Your Product's Popularity."
Associated articles: Wall Street Journal; Daily Beast